CRED Partners with IndusInd Bank to Launch RuPay Credit Card and Sovereign Gold Membership
CRED, the fintech company, made some interesting moves. They’ve teamed up with IndusInd Bank to offer a co-branded RuPay credit card. Plus, they’re starting Sovereign,...
Sania Mirza Joins Boldfit as Brand Athlete and Investor to Boost D2C Growth in Sports and Fitness
This week, Boldfit, a sports and fitness brand from Bengaluru, made an exciting move by bringing on tennis icon Sania Mirza as both a brand...
Zunroof Secures Fresh Funding from Godrej, Expands Focus on Solar and Smart Home Growth
Rooftop solar startup Zunroof has just landed Rs 25 crore ($2.85 million) in new funding. ANBG Enterprise LLP (the Godrej Family Office) led the round,...
FarmDidi Raises ₹7 Cr to Scale Women-Led D2C Pickle Brand, Eyes Expansion Across India
Pickle brand FarmDidi recently got a seed funding round of over ₹7 crore. Samved Ventures led the round, with participation from LetsVenture, Indigram Labs, IIM...
BackBay by Bhumi & Samiksha Pednekar Targets ₹100 Cr with Conscious Hydration, Emerging as a Fast-Growing D2C Brand in India
BackBay, started in 2025 by sisters Bhumi and Samiksha Pednekar, is one of India’s most talked-about celebrity-backed D2C startups. It focuses on health, eco-friendliness, and...
WeHouse Secures INR 25 Cr To Expand Tech-Led Home Construction Across India
WeHouse, a prop-tech startup, just got ₹25 crore (about $2.8 million) in Series A funding through a mix of debt and equity. Existing investor Anthill...
Cookware D2C Startup Ember Raises $3.2M, Chef Saransh Goila Joins as Partner to Drive Innovation
Ember, a premium cookware brand, recently secured $3.2 million in seed funding from HNIs, family offices, and current investors. This includes Yogabar’s co-founder, Suhasini Sampath,...
Wellbeing Nutrition Eyes Airport Stores, EBOs, and Global Expansion as D2C Growth Accelerates
Wellbeing Nutrition is quickly becoming a top D2C brand in India by combining scientific backing with customer-focused retail. Recent D2C news shows the brand is...
Asaya Raises $3M Pre-Series A to Scale Research-Driven D2C Skincare Brand
Skincare startup Asaya recently secured ₹28 crore (about $3 million) in a pre-Series A funding round, led by RPSG Capital, giving a boost to India’s...
Purple Style Labs Eyes ₹750 Cr IPO to Scale Luxury D2C Fashion Business
Purple Style Labs (PSL), the company that owns Pernia’s Pop-Up Shop (PPUS), is planning to go public, which is big news for the Indian D2C...









