Asaya Raises $3M Pre-Series A to Scale Research-Driven D2C Skincare Brand
Skincare startup Asaya recently secured ₹28 crore (about $3 million) in a pre-Series A funding round, led by RPSG Capital, giving a boost to India’s...
Purple Style Labs Eyes ₹750 Cr IPO to Scale Luxury D2C Fashion Business
Purple Style Labs (PSL), the company that owns Pernia’s Pop-Up Shop (PPUS), is planning to go public, which is big news for the Indian D2C...
Farmley Scales India’s D2C Market: Targets ₹1,000 Cr Turnover with Bold Offline Expansion
Farmley is a standout brand in India’s quickly growing direct-to-consumer (D2C) market. This health-focused snack company is changing how Indian customers view daily nutrition. Known...
Misfits Raises Seed Funding to Scale India’s First Prebiotic Soda in the D2C Beverage Market
India’s direct-to-consumer market is booming, and a fresh group of D2C food and drink brands are shaking things up with new ideas and customer-focused plans....
Nat Habit Bets Big on Quick Commerce and Offline Retail to Scale Fresh Ayurveda
In India’s fast-changing direct-to-consumer (D2C) market, personal care is still a top category. D2C brands here are changing how people find, buy, and use wellness...
EcoSoul Secures Rs 45 Cr Debt Funding from Bajaj to Strengthen Sustainable D2C Growth
EcoSoul, an Indian direct-to-consumer (D2C) company specializing in sustainable home products, has secured Rs 45 crore in debt funding from Bajaj Financial Securities. This investment...
191 Nutrition Champions Clean Sports Supplements, Scales as India’s Next D2C Wellness Brand
India’s direct-to-consumer (D2C) scene is active with new ideas, funding, and brands in food, beauty, lifestyle, and wellness. Among the latest D2C startups getting attention,...
Ziffi Chess Secures $5 Million Series A Led by Tanglin Venture, Fuels Growth in India’s Direct-to-Consumer Startup Ecosystem
In recent D2C news, Ziffi Chess, a gaming brand in Gurugram, got over Rs 44.2 crore ($5 million) in Series A funding. Tanglin Venture Partners...
Livpure Aims to Scale 100 Stores by FY27, Strengthens D2C Growth Story in India
In a country where finding safe drinking water is a daily struggle for many, Livpure has become one of India’s fastest-growing direct-to-consumer (D2C) brands. Starting...
Colive Secures $20M from Bain Capital & Sattva Group to Redefine Co-Living in India
Colive, an Indian co-living startup that’s growing fast, just got $20 million in new funding. Bain Capital is leading the round, with continued support from...









