Lawyered, a legal-tech startup, made D2C startup news recently by securing ₹8.5 crore on the reality show IdeaBaaz. With a ₹120 crore pre-money valuation, this is the biggest funding deal announced on Indian television to date.
The round included investors like Pawan Jaggi, VC investor Sandesh Sharda, Priyanka Salot (Co-founder, The Sleep Company), and Arjun Vaidya, showing confidence in Lawyered’s plan to create a legal framework for India.
Himanshu Gupta founded Lawyered in 2018. The Gurugram-based company is creating a direct-to-consumer legal-tech platform that looks to bring legal services into everyday life. In a time when Indian D2C updates show platforms solving real-world problems, Lawyered stands out by using tech in the legal sector.
Lawyered started with a focus on mobility, launching platforms like LOTS247, India’s first roadside legal help service, and ChallanPay, a traffic challan discovery and resolution product. These serve vehicle owners, logistics operators, gig workers, and small businesses—segments that support India’s economy. The startup has grown into an AI legal-tech ecosystem providing documentation, compliance, and legal support through a lawyer network.
The company says Lawyered has helped over 6 lakh vehicles and 800+ businesses stay compliant, resolved 2 lakh+ legal issues, and saved customers over ₹50 crore in penalties and downtime. With a network of 70,000+ lawyers, the platform shows how D2C businesses in India are going beyond consumer brands into services driven by tech.
The new funds will be used to push product improvements, grow tech, strengthen distribution, and grow brand awareness. Lawyered also plans to speed up growth across LOTS247 and ChallanPay while looking into finance, real estate, healthcare, and enterprise compliance.
Founder and CEO Himanshu Gupta called the round a milestone, saying the investor backing confirms Lawyered’s goal to build a legal framework. He said the funding will help change legal services, which aligns with D2C market trends 2025, where platforms look to be part of daily workflows rather than act as one-off services.
Sandesh Sharda said that Lawyered is solving a big problem using a tech approach, making it a good bet. The IdeaBaaz deal shows a change in the D2C ecosystem in India, where creator-backed investments support startups.
As IdeaBaaz continues to showcase ventures, Lawyered’s raise shows how legal-tech is becoming a core part of India’s digital and D2C future. With traction and support, Lawyered is becoming a brand shaping D2C industry news in India.
