Indian ethnic fashion brand Soch has taken another significant step in its global growth journey with the launch of its fifth international store in Surrey, British Columbia, Canada. The expansion marks the brand’s second store in Canada and reinforces its ambition to become a leading global ambassador of Indian fashion for consumers worldwide. As D2C brands India continue to expand beyond domestic markets, Soch’s latest milestone highlights the increasing international demand for Indian ethnic and fusion wear and reflects broader D2C market trends 2025 centered around global expansion, omnichannel growth, and brand-led consumer experiences.
Located in Surrey, one of Canada’s largest South Asian community hubs, the new 1,500-square-foot store offers a wide range of the brand’s signature collections, including silk sarees, salwar suits, lehengas, tunics, kurta sets, kaftans, and contemporary fusion wear. The launch further strengthens Soch’s position within the premium D2C fashion and lifestyle segment while expanding its reach among global consumers seeking authentic Indian craftsmanship and modern ethnic fashion.
Founded with a vision to make Indian ethnic wear more accessible and aspirational, Soch has evolved into one of the most recognized names in India’s fashion retail landscape. Today, the company operates more than 175 stores across 70 cities in India, serving millions of consumers through a growing omnichannel network. The brand’s continued expansion represents one of the notable D2C brand building stories emerging from India’s rapidly evolving D2C ecosystem India.
The latest international milestone reflects the growing strength of Direct-to-consumer India brands on the global stage. As Indian D2C updates increasingly showcase companies expanding into international markets, brands with strong consumer loyalty, differentiated product offerings, and scalable business models are finding significant opportunities among the Indian diaspora and global consumers interested in Indian fashion.
Canada has emerged as an important growth market for Soch due to its large Indian-origin population and increasing engagement with the brand through digital channels. The company’s dedicated Canadian website, combined with its physical presence, demonstrates a strong omnichannel D2C strategy that integrates online discovery with immersive in-store experiences. This approach mirrors a broader shift within D2C business India, where brands are combining digital reach with physical touchpoints to drive stronger customer engagement and long-term loyalty.
Beyond Canada, Soch is actively exploring expansion opportunities across the Middle East, Southeast Asia, the United Kingdom, and the United States. These markets represent attractive growth opportunities due to their sizeable Indian communities and rising demand for premium ethnic fashion. As D2C brands scaling in 2025 increasingly pursue international expansion plans, Soch’s strategy reflects how homegrown Indian brands are transforming into global consumer businesses.
The company’s international growth also underscores changing D2C consumer behavior India, where strong domestic brands are successfully extending their appeal across borders. By combining traditional craftsmanship with contemporary design and a seamless omnichannel experience, Soch continues to strengthen its position in the premium ethnic wear category.
With more than 175 stores across 70 Indian cities, five international stores, a growing digital presence, and ambitious global expansion plans, Soch is building a strong foundation for its next phase of growth. The latest Surrey launch is not just another store opening—it is a reflection of the increasing global influence of Indian fashion brands and the growing maturity of India’s D2C ecosystem.
As D2C industry news continues to highlight brands expanding beyond domestic boundaries, Soch’s international journey stands as a compelling example of how Indian consumer brands can successfully scale globally while staying rooted in their cultural heritage and design identity.
