The omnichannel fashion brand enters the travel category, strengthening its lifestyle portfolio with functional and design-led travel essentials.
Fashion and lifestyle brand SNITCH has expanded beyond menswear with the launch of its first premium luggage collection, marking its entry into India’s growing travel essentials market. The move reflects the company’s broader strategy of evolving into a comprehensive lifestyle brand while catering to the changing needs of modern consumers.
The debut collection features five suitcase styles available in Cabin, Medium, and Large sizes, along with three colour options. Priced from ₹1,599, the range is designed for business travellers, leisure travellers, and everyday travel needs.
Inspired by the campaign “I Have the World to Go,” the collection blends contemporary aesthetics with practical functionality. Each suitcase is equipped with a polycarbonate hard-shell exterior, 360-degree spinner wheels, ergonomic telescopic handles, spacious interiors with organised compartments, number locks, dedicated laptop compartments, and lightweight construction to enhance the travel experience.
Commenting on the launch, Siddharth Dungarwal, Founder of SNITCH, said that entering the luggage category was a natural progression as the company continues building a lifestyle brand that complements every aspect of its customers’ journeys. He added that the collection has been designed to combine thoughtful functionality with modern design, enabling customers to carry their personal style wherever they travel.
The launch represents another milestone in SNITCH’s product diversification strategy as the brand expands beyond apparel into adjacent lifestyle categories. By extending its portfolio into travel essentials, SNITCH aims to deepen customer engagement while creating additional opportunities across its omnichannel ecosystem.
The premium luggage range has been available since July 29 through the brand’s official website, mobile application, and select retail stores across India.
SNITCH currently operates an omnichannel network of more than 120 stores nationwide, providing a strong retail foundation to support the rollout of its latest lifestyle offering. The expansion highlights the brand’s continued focus on category diversification, omnichannel growth, and delivering products that align with evolving consumer lifestyles.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
