Fresh capital from A91 Partners and Tancom Electronics gives the D2C menswear brand room to strengthen growth, sharpen operations and build for the next phase.
DaMENSCH, the D2C men’s fashion and lifestyle brand, has raised ₹17.4 crore in fresh capital from existing investor A91 Partners and new investor Tancom Electronics, keeping the company’s valuation at around ₹600 crore. The funding gives the brand additional capital to support its growth as India’s direct-to-consumer menswear market becomes increasingly competitive.
The latest round comprises two tranches. A91 Partners invested ₹15 crore through the allotment of 887 compulsorily convertible preference shares (CCPS) at ₹1,69,052 per share. Tancom Electronics invested another ₹2.40 crore through 168 CCPS issued at ₹1,42,692 per share.
The transaction keeps DaMENSCH’s valuation broadly flat at ₹600 crore, compared with its previous valuation of around $70–75 million, or approximately ₹582 crore. A91 Partners remains the company’s largest shareholder with a 22.45% stake.
The fresh funding follows DaMENSCH’s ₹21.62 crore extended Series B round in May 2024. The company has raised more than $28 million to date, including a $16.6 million Series B round led by A91 Partners in February 2022.
Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMENSCH started as an online-first apparel company and has built its presence across innerwear, casualwear and everyday clothing. Its products are sold through its own platform as well as marketplaces, giving the brand a combination of D2C and broader digital distribution.
The company plans to use the latest capital for business requirements and continued growth. With established brand recognition and an expanding category opportunity, the funding can support DaMENSCH as it works to strengthen its position in men’s fashion and lifestyle.
DaMENSCH’s FY25 performance also highlights the opportunity ahead. Revenue grew 34% to ₹118 crore. Meanwhile, competitor XYXX grew 46% to ₹187 crore and narrowed its loss to ₹25.5 crore. Bummer reported 22% revenue growth to ₹11 crore, although its losses doubled.
The broader category is therefore entering a phase where revenue growth needs to be matched by stronger profitability and unit economics. For DaMENSCH, scale, repeat purchases and efficient distribution will remain important growth drivers.
With fresh backing from both an existing investor and a new strategic participant, DaMENSCH has another opportunity to build on its foundation and accelerate its next phase of growth.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
