India’s D2C fashion market is creating room for brands that build their identity around distinctive designs rather than competing solely on price or conventional product categories. In menswear, where everyday wardrobes have traditionally leaned towards familiar silhouettes and relatively understated styles, newer labels are experimenting with prints, contemporary cuts and culturally influenced designs to appeal to younger consumers.
Jaipur-based QB MEN is looking to build on this opportunity after raising pre-seed funding in a round led by BeyondSeed, with participation from Rajkot Ventures and Prajay Advisors. The company has not disclosed the amount raised.
Founded by Yash Bothra, QB MEN focuses on printed menswear, combining traditional Indian prints with contemporary silhouettes. Its current portfolio includes shirts, kurtas, co-ord sets and jackets, positioning the brand in the accessible premium segment.
Rather than relying on large production commitments upfront, the company follows a demand-led manufacturing model. It introduces designs in limited batches and scales production based on customer response. This approach allows the brand to assess demand before committing to larger inventory volumes, potentially reducing the risk of unsold stock and improving working-capital efficiency.
The strategy is particularly relevant in fashion, where changing preferences, seasonal demand and an expanding product catalogue can make inventory planning challenging for emerging brands.
Building a brand beyond product launches
The latest capital infusion will primarily support brand building, content creation, customer experience, retention marketing, community engagement and distribution expansion.
The allocation signals a focus on strengthening customer relationships and brand recall alongside acquiring new consumers. For an emerging fashion label, consistent content, product storytelling and community engagement can help establish a recognisable identity in a crowded online marketplace.
QB MEN currently sells through its own website, online marketplaces such as Myntra and Jaypore, and select offline retail stores. This multi-channel approach gives it access to consumers across different shopping environments while allowing the brand to develop its direct customer relationships.
The company reports a repeat purchase rate of 23.8%. While the figure offers an early indication of customer retention, the period and methodology used to calculate it have not been disclosed. Improving this metric will be important as the brand expands its customer base.
An earlier public profile of the company reported FY26 revenue of ₹2 crore and ₹50 lakh in funding from BeyondSeed. The latest funding announcement does not disclose the new round size or clarify its relationship with the previously reported funding.
Product expansion and growth ambitions
QB MEN is targeting 100% year-on-year growth over the next 12 months. It also plans to broaden its portfolio with chinos, trousers and children’s and boys’ wear, moving beyond its existing printed menswear categories.
However, expanding into additional categories will require careful management of product-market fit, inventory and customer acquisition costs. A wider catalogue can create more opportunities for cross-selling, but it also increases operational complexity.
The latest fundraise gives QB MEN additional capital and investor backing as it works towards its growth targets. Its next challenge will be to translate its design-led positioning into stronger customer retention, wider distribution and consistent demand. Ultimately, the brand’s ability to scale will depend not just on how many new designs it launches, but on how successfully it turns its distinct identity into repeat purchases and sustainable business growth.
Sources: Entrackr, Indian Retailer, Inc42 and publicly available company information.
