Agilitas Sports is accelerating its ambition to build a globally competitive sportswear platform from India after raising ₹225 crore in fresh funding from Nexus Venture Partners and Rainmatter. The investment marks another significant milestone for one of the fastest-growing players in India’s sportswear and athleisure ecosystem and reinforces growing investor confidence in the country’s expanding consumer and lifestyle markets.
The latest round includes a ₹200 crore follow-on investment from Nexus Venture Partners and ₹25 crore from Rainmatter. The funding comes at a time when India’s sportswear, athleisure, and fitness-focused consumption categories are witnessing rapid growth, driven by rising health awareness, premiumisation trends, and increasing demand for performance-led products.
Founded in 2023 by Abhishek Ganguly, former Managing Director of Puma India and Southeast Asia, Agilitas Sports has quickly emerged as one of the most closely watched companies in India’s consumer and retail landscape. The company operates across sports footwear, apparel, accessories, manufacturing, retail, and brand licensing, creating a vertically integrated model designed to respond faster to changing consumer preferences.
The fresh capital will be deployed across product research and development, design innovation, manufacturing expansion, technology infrastructure, talent acquisition, retail growth, and brand building. The investment also highlights broader D2C funding news trends, where investors continue backing businesses that combine strong brand-building capabilities with scalable operational infrastructure.
Agilitas has been aggressively building its ecosystem since inception. In 2023, the company acquired sports footwear manufacturer Mochiko Shoes, which produces footwear for leading global brands. The acquisition strengthened Agilitas’ manufacturing capabilities and positioned the company to control a larger portion of the value chain. The company also gained significant visibility after acquiring Virat Kohli’s One8 brand, with the cricketer investing ₹40 crore into the business and becoming a strategic partner in its growth journey.
The combination of celebrity-backed D2C startups, strong manufacturing capabilities, and consumer-focused product development has helped Agilitas establish a differentiated position within India’s rapidly evolving D2C ecosystem India.
One of the company’s biggest growth drivers is Sportsyard, its large-format multi-brand retail concept. Sportsyard brings together some of the world’s leading sportswear brands, including Nike, Adidas, New Balance, Asics, Puma, and Skechers under one roof. According to the company, its first Sportsyard store in Bengaluru achieved profitability within just two months of launch, reflecting strong consumer demand and operational efficiency.
Building on this momentum, Agilitas plans to launch 10 additional Sportsyard stores during the current financial year. This expansion aligns with broader D2C expansion plans and omnichannel D2C strategy trends that continue reshaping India’s retail landscape. While ecommerce remains a critical growth engine, physical retail is increasingly becoming an important brand-building and customer engagement channel.
Beyond retail, Agilitas also holds exclusive long-term licensing rights for Lotto across India, Australia, and South Africa. The licensing partnership provides significant opportunities for market expansion while strengthening the company’s portfolio of sportswear and lifestyle offerings.
The company expects ecommerce, including marketplaces and owned digital channels, to contribute 25–30% of overall revenue, highlighting the growing importance of D2C retail vs ecommerce integration. This balanced omnichannel approach allows Agilitas to leverage both physical retail experiences and digital convenience to drive customer acquisition and retention.
The funding also reflects broader D2C market trends 2025, where investors are increasingly backing businesses that combine product innovation, supply chain ownership, brand strength, and scalable retail infrastructure. As consumer demand for athleisure, fitness apparel, and performance footwear continues to rise, Agilitas is positioning itself to capture a meaningful share of one of India’s fastest-growing lifestyle categories.
With fresh capital, strategic partnerships, strong manufacturing capabilities, expanding retail presence, and a growing portfolio of brands, Agilitas Sports is building more than just a sportswear company. It is creating an integrated sports and lifestyle ecosystem designed for long-term growth, innovation, and market leadership.
As India’s sportswear and athleisure opportunity continues to expand, Agilitas Sports appears well-positioned to become one of the standout growth stories within India’s evolving consumer, retail, and D2C business ecosystem.
