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D2c Insider Pulse | Voice of the D2C Community in India

Wakefit Reports Strong Q1 FY27, Revenue Crosses ₹400 Crore as Retail Expansion Accelerates

D2C home and sleep solutions brand Wakefit reported a strong start to FY27, with revenue crossing the ₹400 crore mark and profitability improving as the company continued expanding its omnichannel retail presence across India.

For the quarter ended June 2026, operating revenue increased 17% year-on-year to ₹404.9 crore, while profit after tax (PAT) rose 19% to ₹23.4 crore. On a sequential basis, profit declined from the previous quarter, largely due to higher tax expenses after the company had benefited from a significant deferred tax credit in Q4 FY26.

The company’s operational performance also strengthened during the quarter. Operating EBITDA increased 50% year-on-year to ₹36.8 crore, while the EBITDA margin improved to 9.1%, compared to 7.1% in the corresponding quarter last year, reflecting stronger operating efficiency alongside continued business growth.

Retail continued to be a key growth driver for the company. Wakefit’s offline retail business grew 21% year-on-year, supported by the addition of 27 new company-owned and company-operated (COCO) stores during the quarter.

With these additions, Wakefit’s retail network expanded to 165 stores, up from 138 outlets in the previous quarter, reinforcing the company’s strategy of building a stronger omnichannel presence alongside its digital-first business.

According to Executive Director Chaitanya Ramalingegowda, the company’s retail expansion remains on track, with plans to add nearly 80 COCO stores during FY27.

To support this growth, Wakefit has earmarked ₹100–120 crore in capital expenditure for the financial year. Around 80% of the planned investment will be directed towards expanding its retail footprint, particularly through its larger-format jumbo stores, while the remaining 20% will be invested in manufacturing automation and other operational upgrades.

The company believes its expanding physical presence is strengthening brand visibility, increasing customer confidence, and creating stronger engagement across both offline and online channels, with retail stores also supporting digital purchases.

As India’s home and furniture market continues shifting toward omnichannel retail, Wakefit is combining store expansion, operational efficiency, and manufacturing investments to strengthen its position in the category. With improving profitability and an aggressive retail rollout underway, the company is positioning itself for sustained long-term growth.

Source: Based on publicly available reporting, with additional editorial adaptation and analysis.

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