Licious Accelerates Expansion with 21st Store, Strengthens Omnichannel D2C Growth Strategy
India’s direct-to-consumer ecosystem continues to mature as leading brands deepen their offline presence alongside digital scale, and Licious is emerging as one of the strongest...
FITTR and Rainmatter Announce peakst8, India’s Biggest Health & Wellness Festival, Marking a New Chapter in D2C-Led Community Growth
India’s D2C ecosystem is steadily evolving from pure product-led plays to community-driven platforms, and the announcement of peakst8 reflects this shift clearly. Backed by Rainmatter,...
Nykaa’s Beauty Rewind 2025 Shows India’s Beauty Market Is Growing Faster — and Deciding Quicker
India’s beauty and personal care landscape is entering a sharper, faster, and more performance-driven phase, and Nykaa’s latest data captures this shift clearly. Nykaa’s Beauty...
VLCC-Owned Ustraa Sharpens Focus on Efficiency as FY25 Marks Strategic Reset and Stronger Unit Economics
India’s D2C ecosystem is entering a more mature phase, where scale is increasingly balanced with sustainability—and Ustraa, the men’s grooming label owned by VLCC, reflects...
Nat Habit (Breathe Life) Crosses ₹100 Cr Revenue in FY25, Scales D2C Brand Amid Heavy Growth Investments
India’s D2C ecosystem continues to witness brands transitioning from niche positioning to broader lifestyle plays, and Nat Habit, now rebranded as Breathe Life, is a...
Haircare Brand Traya Delivers 43% FY25 Revenue Growth as It Scales Brand, Products, and Reach
India’s direct-to-consumer ecosystem continues to see strong momentum in health and wellness, and Traya has emerged as one of the notable D2C brands India scaling...
Atomberg Narrows FY25 Losses by 41%, Crosses ₹1,000 Cr Income as D2C Brand Scales Toward IPO
India’s D2C ecosystem continues to produce scaled consumer hardware brands with strong fundamentals, and Atomberg stands out as one of the most compelling examples. In...
Proptech Startup Truva Raises $6.3 Mn at Over $30 Mn Valuation, Signals Strong Investor Confidence
India’s startup ecosystem continues to witness steady capital inflows across emerging digital platforms, and proptech startup Truva has joined the list of young companies attracting...
Dhampur Green Clocks ~60% YoY Growth in Natural Sweeteners as Dhampur Specialty Sugars Accelerates D2C Expansion
Dhampur Specialty Sugars is seeing great gains as India’s direct-to-consumer market shifts to healthier, clean-label foods. The company is paying more attention to its Dhampur...
Litestyle by PNG Appoints Sara Tendulkar as Brand Ambassador as PNG Jewellers Accelerates D2C Growth
The jewelry market in India is quickly changing, so older brands are rethinking their strategies to connect with younger, tech-savvy customers. PNG Jewellers is adapting...









