India’s nutrition and wellness market continues to witness strong momentum, and TruNativ has emerged as one of the latest success stories in D2C news India. The nutrition-focused startup has raised $30 million (approximately ₹290 crore) in a Series B funding round led by global healthcare investor OrbiMed, marking a significant milestone in its growth journey. The funding round reflects increasing investor confidence in India’s rapidly expanding nutrition and wellness ecosystem and reinforces the growing appeal of D2C wellness startups among global investors.
Founded in 2019 by mother-son duo Mamta Malhotra and Pranav Malhotra, along with Eeshaan Merchant, TruNativ has built a strong presence in the household nutrition segment through innovative products designed for everyday consumption. The brand offers protein supplements, water-soluble fibre sachets, collagen products, and nutrition solutions that can be seamlessly integrated into daily meals. As consumer awareness around nutrition, protein intake, and preventive healthcare continues to rise, TruNativ is positioning itself as one of the fastest-growing D2C brands in India’s health and wellness category.
The latest funding will play a crucial role in supporting the company’s ambitious D2C expansion plans. TruNativ intends to significantly strengthen its offline distribution network across Tier I and Tier II cities by partnering with major retail and supermarket chains. This move highlights the increasing importance of omnichannel D2C strategy, where brands combine strong digital sales with widespread physical availability to improve consumer access and accelerate growth.
In addition to retail expansion, the company is exploring opportunities within the HORECA segment. The goal is to place its nutrition products and sugar alternatives in hotels, restaurants, conference venues, and hospitality spaces, creating new consumption occasions and expanding brand visibility. Such initiatives reflect evolving D2C go-to-market strategy trends, where brands are moving beyond traditional ecommerce channels to unlock larger consumer markets.
TruNativ also plans to launch an innovation and research facility called “The Good Lab” in Mumbai. The centre will focus on product innovation, nutritional science, and supplement development while supporting the company’s broader research and development efforts. Through its “Mark of Good” programme, TruNativ also partners with other businesses to help fortify products with proteins and nutrition ingredients, creating an additional growth avenue within the broader D2C business India landscape.
The company’s financial performance demonstrates the effectiveness of its strategy. In FY26, TruNativ reported revenue of ₹130 crore, representing a remarkable 350% increase from approximately ₹37 crore in FY25. The startup now aims to reach ₹200 crore in revenue during FY27, highlighting strong D2C revenue growth and growing consumer demand for science-backed nutrition products. The company currently serves between 7 lakh and 10 lakh orders every month, with nearly 45% of sales generated through repeat purchases, reflecting strong customer loyalty and product adoption.
The rise of TruNativ comes amid broader D2C market trends 2025 that show increasing consumer preference for health-focused products. As awareness around lifestyle diseases, fitness, and preventive wellness continues to grow, nutrition brands are becoming a significant part of the D2C ecosystem India. Industry estimates suggest that India’s protein supplement market could surpass $1.5 billion by 2033, creating substantial opportunities for brands focused on nutrition innovation.
For those tracking D2C funding news, D2C startup funding this week, and India’s D2C market news and insights, TruNativ’s latest funding round stands out as a major development. The investment not only strengthens the company’s ability to scale but also signals growing investor optimism around wellness-focused D2C brands India. As the company expands offline distribution, strengthens research capabilities, and enters new nutrition categories, TruNativ appears well positioned to become one of the most influential names in India’s rapidly growing health and nutrition market.
