Govt Proposes Mandatory ‘Country of Origin’ Filter on E-commerce Platforms — New Rules Aim to Boost Indian-Made Products and Strengthen Domestic D2C Competitiveness
The Department of Consumer Affairs has suggested new e-commerce rules for India that could change how direct-to-consumer sales work. These rules would require platforms like...
The Kenko Life Raises Seed Funding Led by Rainmatter to Scale Nutrition-Led Meal Subscriptions Across India
Kenko Life, a new direct-to-consumer food and wellness startup in India, secured seed funding led by Rainmatter, with Kaleyra Co-founder Aniketh Jain also participating. This...
WOW Skin Science Unveils WOW 2.0 — A Science-Led Hair Repair Evolution to Redefine Clean Beauty in India
WOW Skin Science, a well-known D2C brand from India over the last 10 years, is starting a new chapter with WOW 2.0. This shows a...
Ather Energy Revenue Jumps 54% in Q2, Losses Narrow 21% — EV Maker Strengthens Market Share & Profit Path Amid Rising India EV Demand
Ather Energy’s recent performance offers some interesting growth signs within the Indian EV space. In the second quarter, their revenue jumped by 54% year-over-year, reaching...
Lenskart Enters AI Smart Eyewear Race with ‘B’ Smart Glasses Powered by Google Gemini & Sony Camera — India’s Boldest Wearables Bet Yet
Lenskart is stepping into the AI wearables market with its new ‘B by Lenskart’ Smart Glasses, setting the stage for a potentially game-changing moment in...
Nutty Gritties Targets 5X Growth in 3 Years as Premium Healthy Snacking D2C Demand Surges in India
Nutty Gritties, an early Indian D2C food and beverage business focused on healthy snacks, is ready for a major growth spurt. Dinika Bhatia started the...
Netre Eyes National Scale With 100 Stores Coming Up — A New Challenger in India’s Vision-Care Retail
In India’s rapidly changing direct-to-consumer market, eyewear retail is quietly emerging as a strong D2C business opportunity, and Netre, based in Gujarat, is trying to...
BRND.ME Turns Profitable & Generates Cash — India’s House-of-Brands Unicorn Signals New Era For D2C Profitability
BRND.ME is now profitable, with ₹15–20 crore in net cash this financial year, said Founder & CEO Ananth Narayanan. This is big news for India’s...
Ghazal Alagh Unveils Luminéve — India’s First Night-Time Only Skincare Brand; A New Chapter For Premium D2C Beauty In India
Ghazal Alagh, a major player in India’s Direct-to-Consumer space, has launched a new brand called Luminéve. It’s a skincare line for nighttime use, based on...
Indian Silk House Agencies Targets ₹1,000 Cr & 400 Stores — A Major Offline Bet in India’s D2C Ecosystem
Indian Silk House Agencies is aggressively expanding, aiming for ₹500 crore in revenue in two years and ₹1,000 crore in five. This growth is supported...









