Kapiva Launches ₹50 Cr Innovation Fund to Power Evidence-Based Ayurveda Research
Direct-to-consumer ayurveda brand Kapiva has announced the launch of the Kapiva Innovation Fund (KIF), committing up to ₹50 crore to accelerate research, innovation, and product...
Cumin Co Raises $5 Mn Led by Fireside Ventures to Scale India’s Clean Cookware Movement
India’s direct-to-consumer kitchenware space is heating up as Cumin Co, a fast-growing D2C cookware startup, has raised $5 million in a pre-Series A funding round...
Protein Pantry Accelerates Nationwide Expansion as D2C Nutrition Brand Scales Manufacturing, Logistics, and New Product Lines
India’s direct-to-consumer India nutrition landscape continues to evolve as Protein Pantry sharpens its growth playbook. The D2C nutrition brand has outlined a strong expansion roadmap...
Two Brothers Organic Farms Expands Glyphosate-Free Certification Across Daily Staples, Raises the Bar for Verified Clean Food
Two Brothers Organic Farms is making waves in India’s clean food scene. They’ve gotten their Khapli Atta, Amlaprash, and Jaggery certified as Glyphosate Residue-Free, just...
Healthy Master Expands Quick-Commerce Reach Across India, Targets ₹500 Cr E-Commerce Business
Healthy Master, one of India’s fastest-growing healthy snack brands, is seriously growing its quick-commerce game as part of its big growth plan for all of...
MrMed Builds Nationwide Access Layer for Specialty Medicines Beyond Metro Hospitals
Getting Hold of Important Medicines is Still Hard in India, Especially if You Don’t Live in a Big City. It’s getting easier to figure out...
Purplle Draws Global PE Interest as Minority Stake Talks Peg Valuation at $1.5 Billion
Purplle, a top beauty platform in India, is talking to some big investment firms about selling a small piece of the company. This deal could...
The Whole Truth Eyes $34 Mn Series D at $400 Mn Valuation as Clean-Label D2C Brand Scales Aggressively
The Whole Truth, an Indian food company that’s all about clean ingredients and being upfront, is about to get a lot bigger. They’re getting ready...
For Real Raises ₹3.2 Cr Pre-Seed Funding Led by Titan Capital to Build India’s First Online Factory Outlet Marketplace
For Real, a new online store for India that sells directly to shoppers, just got ₹3.2 crore in funding from Titan Capital. This is a...
WanderOn Raises ₹54 Cr Series A to Scale Experiential D2C Travel for India’s New-Age Explorers
WanderOn just got ₹54 crore in a Series A funding round, with DSG Consumer Partners and CAAF leading the investment. This is a big deal...









