Beauty and personal care brand Recode Studios has expanded its omnichannel retail strategy with the launch of seven premium retail kiosks across six major Indian cities, reinforcing its commitment to creating a seamless shopping experience across online and offline channels.
The newly launched kiosks are located at Omaxe Chowk and Pacific Mall, Subhash Nagar in Delhi, Pacific Mall in Dehradun, Avani Riverside Mall in Kolkata, Omaxe Mall in Greater Noida, Pacific Mall in Faridabad, and Mohali Walk in Punjab. The expansion strengthens the brand’s physical presence in high-footfall retail destinations while making its beauty and personal care products more accessible to consumers.
Designed as experiential retail formats, the kiosks enable customers to explore, test, and purchase products in a dedicated in-store environment. The initiative reflects the company’s strategy of integrating physical retail with its existing digital ecosystem, creating multiple touchpoints that improve customer engagement and product discovery.
By investing in premium shopping destinations, Recode Studios aims to increase brand visibility while catering to changing consumer preferences for seamless omnichannel shopping experiences. The compact kiosk format also allows the company to expand efficiently, combining premium brand presentation with operational flexibility.
Commenting on the expansion, Dheeraj Bansal, Chairman & Managing Director of Recode Studios, described the launch as an important milestone in the company’s retail growth journey. He said the strategically located kiosks strengthen the brand’s presence in key shopping hubs while helping Recode connect with a wider consumer base.
He further noted that the kiosk model supports better operational efficiency, improves accessibility, enhances customer engagement, and complements the company’s existing digital and retail ecosystem. Looking ahead, the company plans to continue identifying attractive retail opportunities across key markets while building a scalable and sustainable retail network that supports its target of 50% revenue growth in FY27.
The expansion also reflects a broader trend within India’s D2C beauty industry, where digital-first brands are increasingly investing in physical retail to offer immersive product experiences and strengthen customer relationships. By combining online convenience with experiential offline shopping, Recode Studios is positioning itself to capture growing consumer demand while building a stronger omnichannel beauty business.
As the beauty and personal care market continues to evolve, Recode Studios’ latest retail expansion highlights its long-term focus on accessibility, customer experience, and sustainable growth through an integrated omnichannel strategy.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
