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D2c Insider Pulse | Voice of the D2C Community in India

Knya Crosses ₹100 Crore Revenue Milestone, Sets Stage for Next Growth Phase 

Omnichannel medical apparel brand Knya delivered a standout performance in FY26, crossing the ₹100 crore revenue milestone while significantly improving profitability. Backed by rapid omnichannel expansion and a growing customer base among healthcare professionals, the company is now preparing for its next phase of growth through offline retail expansion and international market penetration.

During FY26, operating revenue increased 83% year-on-year to ₹110 crore, compared with ₹60 crore in FY25. The strong top-line performance was accompanied by improved operational efficiency, with profit after tax (PAT) more than tripling to ₹10 crore from ₹3 crore in the previous fiscal.

The company’s EBITDA also grew more than threefold to ₹20 crore, up from ₹6 crore in FY25, while EBITDA margin expanded to 18.2% from 10%, highlighting stronger profitability alongside rapid growth. Total expenses rose 75% to ₹100 crore, reflecting continued investments in expansion.

Founded in 2022 by Abhijeet and Vanshika Kaji, Knya designs and sells medical apparel including scrubs, lab coats, performance workwear, winter jackets, and stethoscopes. Initially launched as a direct-to-consumer brand, the company transitioned to an omnichannel model in 2024 to strengthen customer reach and experience.

Today, Knya offers more than 700 SKUs and operates over 30 stores across cities including Delhi, Mumbai, Bengaluru, Patna, Thrissur, and Puducherry. The company has served more than 15 lakh medical professionals and supplies products to over 1,000 hospitals across India, including Max Healthcare, Apollo Hospitals, Narayana Health, Indira IVF, and Reliance.

Digital channels remain Knya’s primary growth engine, with approximately 85% of revenue generated through its website and app. Company-owned stores contribute 5–7% of revenue, while the remaining sales come from marketplaces including Amazon, Flipkart, Myntra, Blinkit, and Swiggy.

Looking ahead, Knya plans to increase its retail footprint to 55–60 stores by FY27 and more than 100 stores by FY28, viewing physical stores as customer acquisition and experience centres rather than purely revenue-generating outlets.

The company is targeting ₹205 crore in revenue, a 20% EBITDA margin, and ₹15 crore PAT in FY27. It also reported an annualised revenue run rate exceeding ₹250 crore and has stated that it does not intend to raise fresh capital, as its expansion is being funded through internal cash generation.

Having already raised around ₹16 crore from investors including DSG Consumer Partners, Samina Hamied, and Dr. Devi Shetty, Knya has expanded into the UAE, Saudi Arabia, and Egypt, with plans to deepen its presence across the GCC before exploring European markets later this financial year.

Beyond business growth, the company has also launched Breakpoint, a free 24×7 mental health helpline for doctors and nurses in partnership with Aditya Birla, supporting healthcare professionals dealing with stress and burnout.

With ambitious plans to build a ₹1,000 crore business, expand to around 250 stores, and pursue an IPO within the next three to five years, Knya is positioning itself as a leading omnichannel medical apparel brand in India and beyond.

Source: Based on publicly available reporting, with additional editorial adaptation and analysis.

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