India’s direct-to-consumer green décor ecosystem is witnessing another strong growth story as Kyari, one of the fastest-growing D2C brands India in the home and lifestyle segment, has crossed the milestone of 10 lakh customers while achieving profitability at the profit-after-tax (PAT) level. The achievement marks a significant moment not only for the company but also for the broader D2C ecosystem India, where consumers are increasingly embracing design-led, sustainable, and technology-enabled products.
Founded in April 2022 in Indore, Kyari was built with a simple vision: making plant care effortless and accessible for modern Indian households. Over a short span of time, the company has evolved from a niche indoor plant startup into a recognized direct-to-consumer India brand focused on green décor, home aesthetics, and sustainable living.
As per the company, Kyari reported revenue of over ₹20 crore in FY26 and is now targeting an ambitious ₹100 crore annual revenue milestone by FY28. The growth trajectory places the company among the latest D2C startups and fastest-growing D2C brands scaling in 2025, reflecting the growing demand for home and lifestyle products within India’s rapidly expanding D2C business India landscape.
The brand currently offers more than 200 SKUs across indoor plants, self-watering planters, plant-care accessories, and décor-focused solutions. Its innovative self-watering planter systems have emerged as a key differentiator, helping consumers overcome common plant-care challenges while promoting water conservation and sustainable living practices.
A major growth driver for the company has been its omnichannel D2C strategy. Alongside its direct-to-consumer channels, Kyari has significantly expanded its presence across marketplaces and Quick Commerce D2C platforms, enabling faster product discovery and delivery for urban consumers. This approach reflects broader D2C market trends 2025, where convenience, accessibility, and seamless consumer experiences are becoming increasingly important.
Bengaluru currently stands as Kyari’s largest market, contributing significantly to overall sales. The company has also reported strong customer loyalty, with nearly 25% of its revenue coming from repeat customers, highlighting strong product-market fit and growing consumer trust.
Speaking about the milestone, Co-Founder and CEO Agam Choudhary said that many initially believed live plants could never become a scalable online business. However, by focusing on solving real consumer problems through thoughtful product design and simplifying plant care, the company has been able to create meaningful demand and strong customer adoption.
Sustainability continues to remain at the core of Kyari’s brand-building strategy. The company uses eco-friendly packaging materials and promotes environmentally conscious practices through its product portfolio. This aligns with the growing demand for Sustainable D2C brands India, as consumers increasingly seek products that combine functionality with environmental responsibility.
Adding to its recent achievements, the founders were also featured in the Forbes 30 Under 30 Asia 2026 list, further strengthening the company’s credibility within the Indian startup ecosystem.
Looking ahead, Kyari plans to deepen its omnichannel presence, strengthen distribution across Quick Commerce D2C platforms, marketplaces, and direct channels, while exploring expansion opportunities across adjacent home and lifestyle categories. As India’s D2C market news and insights continue to highlight consumer demand for premium home products, Kyari appears well-positioned to capitalize on the next wave of growth.
The company’s journey from a startup launched in 2022 to a profitable brand serving over 10 lakh customers reflects the immense potential within the D2C ecosystem India. With strong customer retention, sustainable product innovation, expanding distribution, and ambitious revenue goals, Kyari is emerging as one of the most promising D2C brand building stories and one of the D2C brands scaling in 2025.
