Direct-to-consumer lifestyle accessories brand DailyObjects is targeting ₹400 crore in revenue in FY27 as it accelerates its offline retail expansion, strengthens its presence in smaller cities, and progresses toward EBITDA profitability.
According to the company, it is currently growing at nearly 100% year-on-year, with FY26 revenue expected to close at around ₹220 crore. Alongside revenue growth, the brand expects to achieve EBITDA positivity by the end of FY27, marking an important milestone in its profitability journey.
DailyObjects, which began as an online-first brand, is now making a strategic push into offline retail. The company currently operates 13 exclusive brand outlets (EBOs), has already signed 15 additional stores, and plans to open 30–35 outlets this year. Over the next five years, it aims to expand its retail network to 150–160 stores.
The company is focusing on premium locations, including shopping malls, airports, and technology hubs, while stating that each of its stores has been profitable from its first month of operations. Looking ahead, DailyObjects expects 40–50% of its total revenue to come from offline channels over the next five years.
Beyond metro cities, the brand is expanding into Tier-II and emerging markets, including Visakhapatnam, Patna, Ludhiana, Indore, Lucknow, and Surat. According to the company, 35–40% of its existing sales already come from Tier-III and Tier-IV cities, reflecting growing demand for premium lifestyle products beyond major urban centers.
The company’s bags category contributes around 40–45% of total revenue and is manufactured entirely in India through its own factory, which employs approximately 600 people. For technology accessories, DailyObjects plans to continue partnering with domestic manufacturers while focusing on product innovation and brand building.
The company is also evaluating international expansion, with the United States emerging as its first priority market. It currently receives around 1,000 monthly orders from the US without dedicated marketing efforts and expects to finalize its international expansion strategy by the end of the year.
Looking ahead, DailyObjects continues to focus on omnichannel growth, profitability, and global expansion while keeping a long-term IPO as part of its future roadmap over the next three to four years.
Source: Based on reporting by Business Line, with additional editorial adaptation and analysis.
