Naturis Cosmetics, a contract manufacturing partner behind several of India’s leading D2C beauty and personal care brands, has raised ₹33.74 crore in its first institutional funding round led by Sharrp Ventures, with participation from Mirabilis Investment Trust. The investment comes as India’s D2C beauty ecosystem continues to scale rapidly, increasing demand for high-quality manufacturing, faster product development, and innovation.
The company’s board approved the issuance of 12,784 preference shares at an issue price of ₹26,400 per share, raising a total of ₹33.74 crore. Sharrp Ventures invested ₹22.5 crore, while Mirabilis Investment Trust contributed ₹11.25 crore. The current round is expected to be part of a larger fundraising exercise, with the company previously planning to raise between ₹80 crore and ₹100 crore. Following the investment, Naturis is expected to be valued at around ₹364 crore (US$38 million).
Founded in 2011 by Rahul Tandon, the Jammu-based company operates as a B2B manufacturing partner for consumer brands across skincare, haircare, cosmetics, fragrances, and personal care. It offers end-to-end capabilities including OEM and ODM manufacturing, private label development, product formulation, R&D, packaging, and regulatory support.
Naturis has emerged as a key manufacturing partner for some of India’s fastest-growing D2C and omnichannel beauty brands, including Nykaa, Plum, Pilgrim, Purplle, Bare Anatomy, and Ustraa. As consumer brands increasingly focus on innovation, speed-to-market, and premium formulations, manufacturers like Naturis are becoming critical enablers of D2C growth.
The company’s financial performance reflects this momentum. In FY25, Naturis reported a 40% year-on-year increase in operating revenue, reaching ₹154 crore, compared to ₹110 crore in FY24. It also remained profitable, posting a net profit of ₹12 crore, demonstrating the strength of its manufacturing-led business model.
Following the allotment of the new preference shares, Sharrp Ventures will hold a 6.19% stake, while Mirabilis Investment Trust will own 3.09% of the company.
As India’s D2C beauty market expands, scalable manufacturing partners are becoming as important as the brands themselves. With fresh capital, profitable operations, and deep relationships across the country’s leading consumer brands, Naturis Cosmetics is positioning itself as one of the key infrastructure players powering the next phase of India’s beauty and personal care ecosystem.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
